colorful package TIL

 
colorful package TIL

(Today I learn) - colorful package, and empty space

today I open up a breakfast bar, why not, let me eat one,
this is the second one, I ate one a [two] week before,
it occurs to me that there is not much left,
so I examine the box to see how many breakfast bar is left,
and then I look at the box to see how many breakfast bar
is supposed to be in the box,
Then subliminally I thought to my self, Jesus Louis,
that is a big box for only five breakfast bars,
if they really want to save space, they could make the box
a lot smaller, then I thought to my self,
it is package marketing, to make you feel subconsciously,
like you are getting more, because the box is bigger,
when, in fact, you are, in a sense, getting what you paid for,
or not getting what you paid for, like it is a marketing scam,
then I look at the wrapper that the breakfast bar is in,
and I notice the same pattern, as the box,
The wrapper, just as colorful, vibrant, and clear in the
printing technology, in the color reproduction, [in the image,]

in the visual presentation of the package, in the design, 

they went all out, the lining inside the wrapper, just like 

the potatoes chips bag, is covered in a plastic thin film 

of aluminum[-plastic], or, some thing very much like aluminum, 

air tight, water proof, designed to preserve the quality

of the breakfast bar, when I open it, and
when I open the wrapper, I can smell the "freshness" of
the breakfast bar, or the sugar content;
okay, back to my point, what is it, the wrapper could be
one third smaller and would still cover actual breakfast bar
with no problem, so first, the box is bigger than
it needs to be, and second, the wrapper is larger than
it needs to be; what is my beef (vegetable)
you might be asking about now, not only is the maker of
this breakfast bar is engaging in perception management,
they are literally and figuratively wasting space.
([ of course, from the perspective of the packaging
   people, this is not wasted space.  The empty space
   is there for a purpose.  The empty space in the box
   and, the empty space in the wrapper.  ])
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Weber's law - Numberphile
https://www.youtube.com/watch?v=hHG8io5qIU8
https://www.youtube.com/watch?v=hHG8io5qIU8
9:02
numberphile
May 25, 2018

sources:
https://science.slashdot.org/story/21/06/16/233201/when-graphs-are-a-matter-of-life-and-death

June 21, 2021 Issue
When Graphs Are a Matter of Life and Death
Pie charts and scatter plots seem like ordinary tools, but they revolutionized the way we solve problems.
By Hannah Fry
June 14, 2021
https://www.newyorker.com/magazine/2021/06/21/when-graphs-are-a-matter-of-life-and-death

The author of the New Yorker article is Hannah Fry
https://en.wikipedia.org/wiki/Hannah_Fry

Hannah Fry is the presenter to this BBC, of sorts, show about some thing - I no longer remember - okay, what I remember is that she talks about math in ways that I can understand and, I know she knows about math from ... I don't remember...
   ____________________________________

The paradox of efficiency | Edward Tenner
https://www.youtube.com/watch?v=1LX6rCIZaIU
https://www.youtube.com/watch?v=1LX6rCIZaIU
13:54
TED
Jan 9, 2020
0:16 start
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